The Persuaders Review Part II

On the contrary, if one really did want to end the “circle of clutter” then the best method would have to involve some form of government intervention which would limit the freeness of the American economy.

Having freedom in the marketplaces allows companies like Song airlines to market however way they see fit, and for them they chose to strongly target females.

I believe that Song Airlines is extremely sincere in the marketing pitch based on the amount of research they put into learning about the female flying experience.

The documentary mentioned how the company conducted countless interviews with women flyers and even created a make-believe woman to further understand the needs of women customers.

However, I do think that Song airlines tended to focus more on flying with their airline as an event not just some regular airline.

Their goal was turn “Song” into an adjective and have people say, “That’s so Song”.

In that respect, I think they lost some of their drive to target the female passenger and tried to emphasize the traveling experiencing.

The technique used by Song Airlines is a classic example of the evolution of advertising.

Instead of focusing on the product advertisements today focus a concept or idea of what that product can do for you.

Referring back to the Song example there are plenty of airlines that will take you from point A to point B, so advertisements have to sell on the potential of what that product can do beyond transportation.

In the movie they showed a Cheerios commercial with a grandma feeding her infant grandchild.

But, rather than talking about nutritional value of the cereal they used each cheerio as a different city of where family members live.

I was able to immediately identify with this because when I eat Fruit Loops cereal, I like to pretend that each different colored loop is a country and I act a war battle as I enjoy my breakfast.

In today’s advertising all of the products are the same and advertistiments need to do more than have a quality product to get consumers to buy their products.