Persuaders Movie Review Part I

The Frontline and PBS documentary, “The Persuaders”, is a movie about the advertising world and it touched on many themes, concepts, and ideas involved in advertising.

Some of these ideas are: the circle of clutter, the marketing technique used by corporations, the evolution of advertising, “brand loyalty”, product placement, and the power of advertising has on its consumers on a personal level.

To paraphrase the movie from the moment we leave our house we are bombarded with advertisements everywhere we go.

Due to numerous advertisements on television, on the radio, or just walking down the street it leads to more advertisements being created just to be noticed.

This is known as the vicious “circle of clutter”. The question at hand is whether this circle can ever be broken and although you should never use the word “never”, I think that the “circle of clutter” will always remain in free market economies.

The reason why is because there are so many different companies selling the exact same product. For example printers, printers simply print the image/document from the computer, however there are several companies that make and sell printers.

Such as Dell, Epson, Compaq. It is for that reason, multiple companies selling the exact same good or service, that the circle of clutter will not be broken.

Personally, I think that it should continue because competition is always a good thing.

I feel with all of the companies and advertisements competing for my dollar should cause those companies to either lower its price or continue to create better products.