U-C-L-A women’s gymnast is the national champion in the uneven bars competition.
Tasha Schwikert became the fifth bruin to win the uneven bars title.
However, it is Georgia’s gymnastics team that was doing back flips.
Georgia won the team drills for the fourth straight year.
Also, Georgia earned first place in floor exercises and balance beam competitions.
Lastly, L-S-U- earned its first vaulting championship in women’s gymnastics.
Sunday, August 31, 2008
Thursday, August 28, 2008
The star-maker now gets his own Star
The man who helped make stars out of John Travolta and the Little Mermaid is now getting his own star.
Former Paramount Pictures President and former C.E.O. of Disney- Michael Eisner is getting a star on the Hollywood Walk of Fame.
Eisner played a large role in the development of movies like Grease, Raiders of the Lost Ark, and Honey I Shrunk the Kids.
Hollywood stars such as John Travolta and Mickey Mouse were on hand for the celebration.
Wednesday, August 27, 2008
V-S-U is getting R-I-C-H
Alumni support at Virginia State University is up ten percent from five years ago.
The reason... Large Scale Renovations
V-S-U upgraded their buildings and online databases in hopes of attracting rich donors.
Alumni donor Anthony Spencer says when he gives his money; he wants it to go the best of schools.
Virginia State University is one of the many historical black colleges to try to renovations to increase funding.
Sunday, August 24, 2008
Third Oldest Women in the world dead at 114
The third oldest person in the world is dead.
Arbella Ewings died at age 114 at her Dallas retirement home.
Ewings says the secret to a long life is not getting involved in other people’s affairs.
People close to Ewings say she felt that her time was coming soon.
She is survived by her 103 year old sister.
Arbella Ewings died at age 114 at her Dallas retirement home.
Ewings says the secret to a long life is not getting involved in other people’s affairs.
People close to Ewings say she felt that her time was coming soon.
She is survived by her 103 year old sister.
Tuesday, August 19, 2008
Sleep Deprivation among College Students
For many college students sleep is considered a waste of time.
A recent poll shows college students feel there are lot more productive ways to spend their time.
But is there?
Sleep therapist Ryan Forte says most people; especially college students are unaware of all the effects of sleep deprivation.
(Forte says there are many effects associated with sleep deprivation, both short and long term. Some short term effects are irritability, exhaustion, grogginess, and lack of concentration. Long term effects include seizures, high blood pressure, heart attacks, and weight gain.
Forte also says if a person is not getting enough sleep and is smoking or using cocaine or on adderall or other illegal substances that it can lead to even more serious long term effects.)
So how many hours of sleep do young people get a night?
Several C-SUN students polled answered less than the recommended eight.
The National Sleep Foundation reports that the average college student receives six point eight hours of sleep a night.
That is one point three hours less than students in the 1960’s were getting.
The report also shows 15 percent of college students only sleep four hours a night—and six percent of all college students suffer from some type of sleep disorder.
The most common being insomnia.
C-SUN student Chester Inong says he doesn’t get the recommended amount of sleep because he just does not have the time.
(Inong says students have to balance out class work and class time and it really takes up a huge part of one’s schedule.)
C-SUN student body Vice President Nicole Umali says she prefers using her time towards being productive.
(Umali says she is a very busy person and her days are full, so anytime she has she wants it to be spent on doing stuff, I’d rather do that than sleep.)
But, is staying awake trying to be productive actually leading to poor performance?
The National Sleep Foundation reports the biggest reasons why students do not sleep is because of work, class, athletics, social activities, family and studying.
More than 70 percent of college students say they believe “cramming”—staying up all night to study-- before taking a test helps them score higher on their exams.
A belief that one expert is questioning.
Sleep Deprivation researcher at Henry Mayo Hospital Cynthia Thames says that people will immediately feel negative effects of sleep deprivation after one night of less than four hours of sleep.
(Thames says people will not be able to concentrate as well, not going to be as alert; they are more prone to making mistakes due to a lack of focus. Thames also says there memory is not going to be as sharp.)
Thames says “cramming” lowers the chances for academic success.
Experts agree getting a full nights rest after studying the material is the best chance to earn an “A”—even saying cramming many times has a negative effect on academic performance.
And, new research is showing the lack of sleep does not affect everyone the same.
Students involved in student government, fraternities, and athletics have double the likelihood of being sleep deprived.
However, what are some of the rewards for people that do get a full nights rest?
A Stanford University report examined the effects of sleep among college athletes.
They found that athletes that sleep eight or more hours a night will improve their reaction time, focus, and ultimately their performance.
Other studies show everyone benefits from catching “z’s”.
Sleep therapist Trevor Rhodes offers some suggestions for improving the quality of sleep.
(Rhodes says the best thing to do as far as exercise goes is to exercise during the day.
Exercising in the day will help you sleep easier at night and achieve REM sleep.
Also try to avoid food and drinks that contain caffeine prior to bedtime.
Also keep TV’s and computers out of the bedroom or at least keep them off. Try to maintain the same bedtime routine. Lastly, keep your bedroom dark, quiet, and cool that will definitely help you get better sleep as well.)
Other recommended tips are to nap for no more than 30 minutes and avoid using sleeping pills.
In the past 50 years new research and data is being discovered about sleeping and its effects on the body.
Director of Sleep and Neuro-Imaging Lab at U-C Berkeley Matthew Walker says new data is forcing society to have more appreciation for the role that sleep plays.
Especially in regards to mental health and psychiatric diseases.
Walker also says that more research is expected to occur on these issues in the future.
Experts say two of the biggest signs of sleep deprivation is having consistency in trying to fall asleep and staying asleep.
Who knew that hitting the snooze button to get the extra ten minutes of sleep is actually a good thing.
A recent poll shows college students feel there are lot more productive ways to spend their time.
But is there?
Sleep therapist Ryan Forte says most people; especially college students are unaware of all the effects of sleep deprivation.
(Forte says there are many effects associated with sleep deprivation, both short and long term. Some short term effects are irritability, exhaustion, grogginess, and lack of concentration. Long term effects include seizures, high blood pressure, heart attacks, and weight gain.
Forte also says if a person is not getting enough sleep and is smoking or using cocaine or on adderall or other illegal substances that it can lead to even more serious long term effects.)
So how many hours of sleep do young people get a night?
Several C-SUN students polled answered less than the recommended eight.
The National Sleep Foundation reports that the average college student receives six point eight hours of sleep a night.
That is one point three hours less than students in the 1960’s were getting.
The report also shows 15 percent of college students only sleep four hours a night—and six percent of all college students suffer from some type of sleep disorder.
The most common being insomnia.
C-SUN student Chester Inong says he doesn’t get the recommended amount of sleep because he just does not have the time.
(Inong says students have to balance out class work and class time and it really takes up a huge part of one’s schedule.)
C-SUN student body Vice President Nicole Umali says she prefers using her time towards being productive.
(Umali says she is a very busy person and her days are full, so anytime she has she wants it to be spent on doing stuff, I’d rather do that than sleep.)
But, is staying awake trying to be productive actually leading to poor performance?
The National Sleep Foundation reports the biggest reasons why students do not sleep is because of work, class, athletics, social activities, family and studying.
More than 70 percent of college students say they believe “cramming”—staying up all night to study-- before taking a test helps them score higher on their exams.
A belief that one expert is questioning.
Sleep Deprivation researcher at Henry Mayo Hospital Cynthia Thames says that people will immediately feel negative effects of sleep deprivation after one night of less than four hours of sleep.
(Thames says people will not be able to concentrate as well, not going to be as alert; they are more prone to making mistakes due to a lack of focus. Thames also says there memory is not going to be as sharp.)
Thames says “cramming” lowers the chances for academic success.
Experts agree getting a full nights rest after studying the material is the best chance to earn an “A”—even saying cramming many times has a negative effect on academic performance.
And, new research is showing the lack of sleep does not affect everyone the same.
Students involved in student government, fraternities, and athletics have double the likelihood of being sleep deprived.
However, what are some of the rewards for people that do get a full nights rest?
A Stanford University report examined the effects of sleep among college athletes.
They found that athletes that sleep eight or more hours a night will improve their reaction time, focus, and ultimately their performance.
Other studies show everyone benefits from catching “z’s”.
Sleep therapist Trevor Rhodes offers some suggestions for improving the quality of sleep.
(Rhodes says the best thing to do as far as exercise goes is to exercise during the day.
Exercising in the day will help you sleep easier at night and achieve REM sleep.
Also try to avoid food and drinks that contain caffeine prior to bedtime.
Also keep TV’s and computers out of the bedroom or at least keep them off. Try to maintain the same bedtime routine. Lastly, keep your bedroom dark, quiet, and cool that will definitely help you get better sleep as well.)
Other recommended tips are to nap for no more than 30 minutes and avoid using sleeping pills.
In the past 50 years new research and data is being discovered about sleeping and its effects on the body.
Director of Sleep and Neuro-Imaging Lab at U-C Berkeley Matthew Walker says new data is forcing society to have more appreciation for the role that sleep plays.
Especially in regards to mental health and psychiatric diseases.
Walker also says that more research is expected to occur on these issues in the future.
Experts say two of the biggest signs of sleep deprivation is having consistency in trying to fall asleep and staying asleep.
Who knew that hitting the snooze button to get the extra ten minutes of sleep is actually a good thing.
Monday, August 18, 2008
Don't call him a Weirdo
VAN NUYS, Calif. - Next time you see Joesph Weirdo you should call him Joseph Weir as Los Angeles Circuit Court Judge Jack Musselman approved his request for a legal name change.
“I didn’t want to go through life as a Weirdo,” said Weir.
Weir stated, in his petition, that he suffered great embarrassment and that’s the reason for the name change, not to avoid paying debts or change his status in society.
Those are the main reasons for name changes said Judge Musselman. Weir is one of more than 300 people to have paid the $200 filing fee this year for a name change, said a court clerk.
“I didn’t want to go through life as a Weirdo,” said Weir.
Weir stated, in his petition, that he suffered great embarrassment and that’s the reason for the name change, not to avoid paying debts or change his status in society.
Those are the main reasons for name changes said Judge Musselman. Weir is one of more than 300 people to have paid the $200 filing fee this year for a name change, said a court clerk.
Thursday, August 14, 2008
Persuaders Review Part III
If advertisements are successful in creating a feeling beyond the product it increases the likelihood of the advertisers reaching its goal; which is to create brand loyalty or identity.
“Brand loyalty” consists of a consumer's commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service.
Basically, if you constantly buy Nike shoes then you are loyal to Nike products.
Some studies have linked brand loyalty to cult because a cult is a group of people devoted to beliefs or practices. A comparison that I agree with because whether it’s believing in a new deity or only buying Docker’s pants, you have a devotion to a belief or practice.
With brand loyalty is sure to come “brand experiences” and to better illustrate this point let’s use the iPod as an example.
The commercial for the iPod is a silhouette of a guy dancing and having a fun time listening to his iPod. So, the next time you are listening to your iPod and are dancing and having fun to your own music you would have shared in the brand experience.
Beyond brand loyalty and experience the true goal of marketers and advertisers is to create “lovemarks” (objects of devotion). The movie provided the example of Tide laundry detergent becoming the heart of the family, well in my family a Kodak camera would be considered the eye of the family.
My father will only buy Kodak cameras and he takes his camera everywhere with him. Kodak cameras have taken pictures at all of our families’ milestones. From graduations to weddings, my dad always checks the front, checks the back and makes sure its Kodak.
Unfortunately for advertisers not everyone is as loyal to brands like my father, in fact more and more people are dodging the bombardment of advertisements due to the creation of Tivo and DVR.
This has forced advertisers to display their products in television shows and movies in order to been seen. A clear example would be with FedEx in the movie Cast Away.
From the opening scene of the movie we see and hear how FedEx values their shipments and procedures and throughout the movie we see FedEx packages and one of the packages saved Chuck Noland’s life (the main character played by Tom Hanks).
Another example of advertisers trying to replace the lack of viewership from TV commercials is utilizing “webisodes” which are short films designed to be seen on the internet and American Express used this method by creating a story with Superman and Jerry Seinfeld.
Rather it just being a commercial about how low the interest rate is for American Express credit cards it told a story and made the credit card a character or play a role in the story.
American Express is not the only company to use webeisodes as BMW employed a similar tactic to reach internet users. The documentary “The Persuaders” provided an interesting viewpoint on the world of advertising and how much time and dedication is needed to sell a product.
The goal of the advertisers is not just for people to buy the product it is to make people emotionally connect with the product they are trying to sell.
As I previously mentioned this documentary touched on many unknown themes in the advertising world and now I realize how much advertising plays a role in my daily life. What new schemes and ideas can advertisers use to persuade us, only time will tell?
“Brand loyalty” consists of a consumer's commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service.
Basically, if you constantly buy Nike shoes then you are loyal to Nike products.
Some studies have linked brand loyalty to cult because a cult is a group of people devoted to beliefs or practices. A comparison that I agree with because whether it’s believing in a new deity or only buying Docker’s pants, you have a devotion to a belief or practice.
With brand loyalty is sure to come “brand experiences” and to better illustrate this point let’s use the iPod as an example.
The commercial for the iPod is a silhouette of a guy dancing and having a fun time listening to his iPod. So, the next time you are listening to your iPod and are dancing and having fun to your own music you would have shared in the brand experience.
Beyond brand loyalty and experience the true goal of marketers and advertisers is to create “lovemarks” (objects of devotion). The movie provided the example of Tide laundry detergent becoming the heart of the family, well in my family a Kodak camera would be considered the eye of the family.
My father will only buy Kodak cameras and he takes his camera everywhere with him. Kodak cameras have taken pictures at all of our families’ milestones. From graduations to weddings, my dad always checks the front, checks the back and makes sure its Kodak.
Unfortunately for advertisers not everyone is as loyal to brands like my father, in fact more and more people are dodging the bombardment of advertisements due to the creation of Tivo and DVR.
This has forced advertisers to display their products in television shows and movies in order to been seen. A clear example would be with FedEx in the movie Cast Away.
From the opening scene of the movie we see and hear how FedEx values their shipments and procedures and throughout the movie we see FedEx packages and one of the packages saved Chuck Noland’s life (the main character played by Tom Hanks).
Another example of advertisers trying to replace the lack of viewership from TV commercials is utilizing “webisodes” which are short films designed to be seen on the internet and American Express used this method by creating a story with Superman and Jerry Seinfeld.
Rather it just being a commercial about how low the interest rate is for American Express credit cards it told a story and made the credit card a character or play a role in the story.
American Express is not the only company to use webeisodes as BMW employed a similar tactic to reach internet users. The documentary “The Persuaders” provided an interesting viewpoint on the world of advertising and how much time and dedication is needed to sell a product.
The goal of the advertisers is not just for people to buy the product it is to make people emotionally connect with the product they are trying to sell.
As I previously mentioned this documentary touched on many unknown themes in the advertising world and now I realize how much advertising plays a role in my daily life. What new schemes and ideas can advertisers use to persuade us, only time will tell?
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